A ccha brand fit for the future
In an increasingly visual world, our brand plays an important role in communicating who we are as an organisation. It’s so much more than just a logo; our brand is our vision, our beliefs and our personality.
Over the last few months we’ve been working with a creative design agency to explore the ccha brand further. Through workshops with staff and input from residents showed us, just over half of residents agreed that ccha have a clear identity and people know who we are and what we stand for, (53%), around a quarter are unsure (28%) and a fifth do not feel this is the case. We’ve talked about the purpose of our organisation and how we want to be viewed by our residents, partners and the wider world.
From these discussions, we felt that our existing brand didn’t reflect ccha, and the organisation we are today. Our new vision is ‘delivering on our promises’ and that means not only providing high-quality housing but also looking at ways to improve the standard of living and opportunities available to our residents.
New look and feel
With these goals in mind, we have refreshed the ccha brand and created a new look and feel that will help to re-position the organisation. The new ‘ccha look’ is currently being rolled out, which includes a new logo, colours and font style. You can see it in this newsletter and it will shortly be on our website, social media groups, stationery, signage and across all the other ways we communicate with you and other stakeholders.
We’ve created a brand that’s more energetic, modern, approachable and aspirational. We hope you like it as much as we do.